Since 2012
SAMO ONDOH
WE ARE THE SAME TEMPERATURE.
SAMO ONDOH is a contemporary bag brand for distinctive daily look.
SAMO ONDOH was inspired by the sentence "We are the same temperature". SAMO is same, ONDOH is temperature in Korean. SAMO ONDOH is the same temperature.
Established by Korea-based duo designers; SA & SUZA, SAMO ONDOH transforms duo's characteristics to new designs. SAMO ONDOH is "the same temperature" for the duo designers and "the same temperature" that they want to share with many people.
Meet SA & SUZA, THE MINDS BEHIND SAMO ONDOH
Two minds. Different worlds, unexpected story.
SAMO ONDOH began with two designers who had very little in common when it came to fashion.
SA was drawn to the raw energy of street fashion, while SUZA gravitated toward the experimental aesthetics of high fashion. Two different tastes, two different perspectives. Not exactly a match made in fashion heaven. Or so it seemed.
Somewhere along the way, they began mirroring each other — exchanging perspectives, borrowing instincts, and finding pieces of themselves in one another.
What started as a clash of tastes turned into an unexpected harmony.
They believe in changing the game, but never taking themselves too seriously. A little humor makes the differences more interesting, and a good instinct beats a rulebook any day.
Different minds, shared instincts, and a healthy disregard for the expected.
And somewhere in the middle of it all, they realized something.
Turns out, we are the same temperature.
That's SAMO ONDOH.
Since 2014
TOKIYOM
Tokiyom originated from the character Giyom, which was first created in 2014. The name Tokiyom is a combination of “Toki,” meaning rabbit in Korean, and “Giyom,” meaning cute.
Giyom originally had the appearance of a small bear.
In 2022, Giyom put on a rabbit hood, and its expression evolved—its eyes became sharper and more mischievous. From this transformation, Tokiyom was born.
Tokiyom is loved for its signature expressionless mouth and slightly upturned eyes, giving the character a calm yet cheeky personality that makes it instantly recognizable.