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Since 2022

POCKET MUG BAG

The signature front pocket, defined by a zipper that cuts through the center, is an original design element unique to SAMO ONDOH. Paired with functional side pockets, it has become one of the most iconic and recognizable silhouettes.

Introduced in 2022, the design quickly established itself as a bestseller and has remained a staple in the collection ever since. Its enduring popularity led to the introduction of an additional L size, now available alongside the original M size.

Reimagined season after season, the silhouette has been crafted in an array of materials—from smooth vegan leather and washed denim to soft suede and textured cotton fabrics—demonstrating its versatility while maintaining its distinctive identity.

Favored by K-pop stars, and influencers around the world, the design has cultivated a loyal following, transcending trends to become a modern signature within the SAMO ONDOH universe.

Since 2023

UTILITY BAG

Defined by its clean, structured rectangular silhouette, the Utility Bag represents another signature shape within the SAMO ONDOH collection. Balancing functionality with a refined sense of proportion, the design offers a more architectural interpretation of the brand’s utility-driven aesthetic.

Since its introduction, the silhouette has become a staple of the collection, appreciated for its spacious interior, practical compartments, and understated versatility. Reimagined across a variety of materials and seasonal colorways, the Utility Bag continues to evolve while retaining its distinctive character.

Favored by K-pop artists, models, and influencers alike, the Utility Bag has established itself as one of SAMO ONDOH’s most recognizable icons, embodying the brand’s approach to everyday functionality through a contemporary lens.

Since 2024

LE BELT BAG

The signature center-belt detail is an original design by SAMO ONDOH. Defined by its effortlessly draped silhouette and clean, understated aesthetic, it has become one of the brand’s most beloved designs.
Its popularity grew even further after being spotted on a renowned Korean actress, solidifying its status as a signature SAMO ONDOH silhouette.