Since 2023
UTILITY BAG
Defined by its clean, structured rectangular silhouette, the Utility Bag represents another signature shape within the SAMO ONDOH collection. Balancing functionality with a refined sense of proportion, the design offers a more architectural interpretation of the brand’s utility-driven aesthetic.
Since its introduction, the silhouette has become a staple of the collection, appreciated for its spacious interior, practical compartments, and understated versatility. Reimagined across a variety of materials and seasonal colorways, the Utility Bag continues to evolve while retaining its distinctive character.
Favored by K-pop artists, models, and influencers alike, the Utility Bag has established itself as one of SAMO ONDOH’s most recognizable icons, embodying the brand’s approach to everyday functionality through a contemporary lens.





